BulingBuling - 《快速写作》 [ Write Your Book in a Flash ]

快速写作

像按步骤作画一样快速写出一本理想的书!

作者：Dan Janal

Write Your Book in a Flash

The Paint-by-Numbers System to Write the Book of Your Dreams—FAST!

By Dan Janal

内容提要

《快速写作(2018)》设计了一种简单易懂的方法来撰写非小说类商业书籍。被该系统的帮助下迅速有效地创作出一本高质量的书，并以此来证明你在该领域具有领导地位。

Synopsis

Write Your Book in a Flash (2018) offers a detailed guide for business professionals to craft nonfiction books. Those who want to create professional nonfiction books will be able to produce high-quality works efficiently and swiftly by following its clear system. To demonstrate your expertise as an authority in your field, you need only showcase your leadership by showcasing your leadership through the creation of such works.

这本书适合谁？

• 希望分享其知识的思想领袖

• 寻求建立个人品牌的企业高管

• 与拖延症作斗争的非小说类作家

Who is it for?

• Thought leaders wanting to share their knowledge

• Business executives seeking to build their personal brand

• Non-fiction writers struggling with procrastination

关于作者

丹-贾纳尔是一位编写了数十本商业与营销书籍的专业人士。他已帮助超过10,000名行业专家建立了自己的商业平台，并为众多高管提供了书籍写作支持。他曾曾在斯坦福大学和伯克利大学教授课程，并在全球各地的专业会议上发表演讲。

About the author

Dan Janal authored over a dozen books on business and marketing. Over 10,000 professionals have had the opportunity to build their own business platforms with his guidance, while he has also provided assistance to numerous executives in writing their books. The renowned expert has shared his knowledge at prestigious institutions such as Stanford University and UC Berkeley, as well as at conferences worldwide.

Why is this valuable to me? It offers an efficient approach to writing a business book successfully.

[ 本书讲了什么？用来迅速和成功地撰写你的商业书籍的公式 ]

在行业内占据领导地位的人或许早已意识到内心深处 storing a vast amount of knowledge and insights. 你可以将这些资源拿出来分享, 不论是从个人品牌建设的角度出发, 还是为他人提供发展机会的角度出发. 然而, 很多人却对此感到迷茫与焦虑. 或者说, 即使尝试过几次, 也难以组织好自己的文字, 更让人头疼的是如何将内心的思绪转化为连贯的文字.

As an industry leader, you've likely realized over time that there's a book within you. You possess knowledge and insights meant for sharing both in building your personal brand and assisting others in achieving their full potential. But despite this awareness, starting can feel daunting. Alternatively, maybe after several attempts, your words dried up—perhaps it's time to find another way to get those ideas flowing.

如果你的情况与此相似，则有许多人也是这样做的。本书的作者已帮助数以万计的企业高管不仅著书立说，并且以破纪录的速度完成著作。他采用了一个任何人都可遵循的可靠计划来撰写一本非小说类书籍。此书将为你提供一个可行的发展蓝图，助你迅速编写出一本高质量的作品。

When something seems familiar, many people have experienced the same thing. The author, Dan Janal, has guided numerous business leaders similar to you in efficiently producing their books within a short timeframe. By creating an efficient and reliable strategy for drafting nonfiction books, he enables quick completion. These insights offer a clear path for rapid creation of high-quality books.

通过本书，你将会学到：

*一个简单的写作工具，同时却是写一本好的商业书的秘诀。

*商业作家可以从电视节目《欢乐合唱团》中学到什么

*在问答论坛上闲逛将如何帮助你写出更好的书

In these blinks, you’ll learn

• the simple tool that is the secret to writing a great business book;

• what business writers can learn from the TV show Glee; and

• how hanging out in Q&A forums will help you write a better book.

2, Your book summary is your starting point.

[ 从你的图书简介开始 ]

回想起你在书店里翻阅书架的情景吧。如果你对某本书产生了兴趣并被其内容吸引到一定程度,可能会将它取下来仔细阅读其背面的简介页。这本书或许能激发你的兴趣,也有可能让你觉得与当前主题不相关而后放弃继续翻阅,从而转向下一本书本继续探索。

Recall the last instance when you were perusing the aisles of a bookstore. If a book caught your eye, it's likely that you picked it up and turned to its back flap. It might have sparked your interest, or perhaps you dismissed it as uninteresting and moved on to another book.

不论何种情况下,一篇简洁的介绍都会对你的购买决定产生重要影响.因此,由于其对潜在客户的影响,它是你写作过程中的第一步.

Either way, that one little blurb acts as a determining factor in whether or not you decide to purchase it. Since it exerts influence over potential buyers, it serves as the initial step in your writing process.

重点是：从你的图书简介开始。

The key message here is: Your book summary is your starting point.

为一本即将存在的书籍撰写简介可能会让人感到不寻常。然而,这样做实际上会促使作者将注意力集中于他们希望传递给读者的核心内容。为了写出一篇出色的简介,你需要清晰地确定自己在这本书中的定位,以及你想要传达的核心思想是什么。

Writing a summary for a nonexistent book might appear odd. However, creating one compels you to concentrate on the key points you wish to highlight. To craft such a summary, one must first clearly define their vision for the book and its intended message.

先写下大概400个字，表明你的书是关于什么内容的，写给谁看的，解决什么问题，以及读者能从书中得到的收获。这个简介应该让读者觉得你了解他们所面临的挑战，而且这本书会给他们提供可操作的解决方案，而不仅仅是一堆理论。它还应该解释为什么你的书比其他同类书好，还有为什么你在这个主题上拥有发言权。

Begin with drafting approximately 400 words that summarize your book's content, its target audience, the insights and solutions it offers, and the benefits readers will gain from those insights. The summary should convey an understanding of the challenges readers face, presenting actionable solutions rather than mere theoretical concepts. It should also highlight why your work stands out compared to similar books on the market and establish your authority as an expert in this field.

当你完成了全面涵盖所有要点的概述或摘要时

After completing a comprehensive summary of all aspects mentioned earlier, prepare the scissors and trim your summary down to 50 words while ensuring all key points are addressed. This common word count can be found in online bookstores. You may wonder why such a lengthy initial draft is necessary when only 50 words are ultimately required. The reason lies in its simplicity compared to crafting a concise summary from scratch.

为了深入了解竞争对手的作品吸引力，请至少阅读五本竞争对手书籍的简介，并记录哪些地方让你印象深刻以及哪些地方让你觉得不足。这些信息能帮助你理解什么样的简介更具吸引力。同时，请记住你的简介不仅反映了你书籍的核心内容，并且是一个重要的销售工具——值得花费时间进行精心撰写。

Carefully review at least five blurbs from competitors’ books, noting which ones stand out to you and which ones bore or annoyed you. This exercise will enhance your understanding of why some blurbs are more compelling than others. The summary itself isn’t just a concise overview of your book; it’s also a persuasive tool that can help sell your work. Make sure to allocate enough time to craft it effectively.

The goal is to define the target audience of your book in order to effectively articulate its intended purpose.

[ 明确你所写的书的市场定位，并将其清晰的传达给它的目标读者 ]

每个星期都会有新出版的作家联系贾纳尔，请他帮忙推广书籍。贾纳尔通常会询问这些书籍涉及的主题是什么。令人意料的是，在这些问题上大多作家的回答既模糊又不直接；相反地，在谈论这些书籍时他们总是长篇大论地讲述自己的创作经历以及印刷费用上的额外支出；随后人们发现即使听过了所有内容亚纳尔仍无法确定这些书籍的目的读者是谁，并不了解读者阅读这些书籍能得到什么收获

Each week, new authors reach out to Janal for assistance in promoting their books. Janal typically begins by inquiring about the nature of their book. Surprisingly, most authors struggle to provide a clear and straightforward explanation when asked about it. Instead, they tend to elaborate on their creative journey and often mention how much the printer overpriced them for the final product. Despite this, Janal frequently finds herself without a clear understanding of the book's audience or its potential appeal to readers.

当你完成了书的简介撰写工作后, 接下来你就可以通过两个简洁明了的句子来明确阐述内容主题以及目标读者是谁。如果你对自己所掌握的具体细节不够清楚, 那么你将会在写作初期缺乏明确的方向。这类短语通常被称为你的市场定位陈述或 elevator pitch, 它的作用就是帮助潜在读者迅速了解你的书籍在市场中的具体位置。

Upon completing the summary of your book, one must then clearly define its subject matter and target audience within just two straightforward statements. If one isn't confident about these specifics, they'll lack a clear path when beginning drafting. These statements are referred to as either a positioning statement or an elevator pitch. Their purpose is to inform readers immediately where your book fits within the market.

重点是：明确你所写的书的市场定位，并将其清晰的传达给它的目标读者。

Here is the key message: aim to effectively convey your book's market to the audience it targets.

如果你觉得进一步缩减图书简介难度较大，请不要着急。你可采用以下简便方法来制定一份精炼的定位方案。

If you believe that condensing the book summary to an even more concise extent seems like an insurmountable challenge, don't allow panic to set in. There exists a straightforward approach that you can utilize to craft a compelling positioning statement.

请确定你所拥有的书籍的类别（如商业创新领域、领导力方面以及健身相关的书籍等），这样读者就可以轻松找到这些书籍所在的书架位置。

Firstly, classify the category your book belongs to so that readers can immediately grasp its location on the shelf. The example below illustrates this point: your book's category could be business innovation, leadership, or fitness.

第二步是确定你所关注的主要市场领域--具体来说就是确定你的目标受众群体。具体来说就是通过收集信息来了解这个群体的基本特征、兴趣爱好与担忧。你可以从他们的日常生活的方方面面入手：包括他们的家庭构成情况、车辆类型偏好、职业操守以及休闲爱好领域等多方面进行深入研究和分析。

Secondly, determine the primary market you're targeting—which essentially means identifying your ideal audience. To achieve this, gather comprehensive data on various aspects of this individual. Consider their background information, psychological aspects like motivations and fears. Visualize specific details from their family structure to the type of vehicle they own, their professional behavior and recreational activities.

第三段，请列举一般读者通过您的书中可以获得的五项主要利益。这些可能是一些策略，例如帮助管理者获取人才途径或为企业家创造创新环境。在完成列表后，请核对您的清单，并将您认为最重要的利益标出来。

Third step is to compile a list of five core benefits that your target reader can derive from your book. These may include solutions such as empowering leaders to engage their workforce or assisting business owners in developing innovative strategies. Once you've completed the list, please review it and highlight the most compelling benefit.

《Cutting Edge》是一部聚焦于创新性问题的著作，在为中小型企业提供创造性的解决方案方面具有显著价值

Now, you're prepared to draft your first sentence. This section should include your book's title, followed by its category classification, then clearly specify the target audience and the benefits they can expect from reading this text. For instance,"Cutting Edge" is a book about innovation designed to help small businesses devise creative solutions."

最终, 下一句应阐述其优势所在, 并列举出与市场同类书籍不同的五个关键点, 从中挑选出最关键的一个. 具体而言, 与其他创新书籍不同，《Cutting Edge》采用了每个小型企业已有的资源库

Finally, write your second sentence. This sentence should highlight what makes your book stand out among similar titles in its category. One more time, outline five key features that set your book apart from competitors and identify the most convincing one. The Cutting Edge approach leverages resources accessible to all small businesses.

现在，你应该能够在任何时候向任何人解释你的书是关于什么的。

It's now possible for you to explain a summary of the book’s content in any situation.

4, To succeed in writing your book, you must foster the right mindset.

[ 要成功写好你的书，你必须培养正确的心态 ]

每年都在开始写书的路上无数人在寻找自己的写作起点

无数的人每年都在开始写作。然而只有20%的人真正完成了目标。那么为什么呢？因为编写一本书是一项艰巨的任务。你可能会开始得不错，并发现自己很容易进入流态状态——在那里文字似乎自然地流淌出来。但随着时间的推移，你肯定会遇到瓶颈或障碍。自信心逐渐动摇并最终导致你在毫无准备的情况下停止写作。

这种现象普遍存在于每个作家身上——即使是专业人士。如何应对写作上的障碍则决定了你在面对困难时是选择克服还是寻求突破。

It is a common experience shared by all writers, including even the most skilled professionals. The distinction between being immobilized by a roadblock and overcoming it lies in how one responds when writing becomes challenging.

在这里的关键信息是：要成功撰写你的书，你必须培养正确的心态。

The central point here is: To achieve success in composing a book, you need to cultivate the proper attitude.

在开启你的写作之旅之前，请停下来思考一下撰写书籍的目的何在？仅仅出于自我价值感的考虑？还是说你有重要的观点想要与他人分享？如果没有足够的动力去完成一本书可能会因为动力不足而无法完成书籍的撰写工作？坚定的观点信念是你克服困难继续前进的力量源泉！无论怎样都会遇到各种困难与挑战

改写说明

就像拖延症一样困扰着许多刚开始撰写书籍的人们一样，在这个持续存在的时间框架内（time frame），拖延症的根本原因在于害怕失败（fear of failure）。为了寻求突破这一困境，请采取以下解决方法：设定一些小目标，并确保它们是可行的（feasible）。例如，在具体实施时，请记住无需承诺每天都要投入一小时的时间（time commitment），而是将每日写作时间限定为五分钟（five-minute writing session）。在某些情况下（occasionally），你会迅速进入创作状态（creative state），即使超越了你最初设定的时间上限（time boundary），这种专注的状态依然会持续下去（continue）

Like procrastination, a chronic issue for anyone aiming to write a book, it has been identified as one of the most persistent challenges in personal productivity. Research indicates that fear of failure often serves as the root cause behind procrastination. To combat this, setting small and achievable goals has proven to be an effective strategy. For instance, rather than committing to writing for an hour daily, focusing on just five minutes each session can yield better results. Some days may see individuals quickly entering the writing zone, remaining productive long after their allocated time has elapsed.

有时你会开始怀疑自己缺乏写作能力。这种自我否定倾向被称为冒充者综合征（自我能力否定倾向）。当这种情况出现时，请记住每个人都会有这样的想法。即使像林-曼纽尔•米兰达这样在百老汇轰动一时的作家，在创作《汉密尔顿》时也会遇到这种感觉。认识到你的独特视角和见解具有重要意义。

Eventually, many people may begin to believe they lack the necessary skills or determination to craft their own book. Such doubt is colloquially referred to as the impostor syndrome. Upon encountering such doubt, take a moment to remind yourself that countless writers have experienced similar feelings at various stages of their careers. It even happened to Lin-Manuel Miranda when he was writing the Broadway smash hit Hamilton. Recognize that your unique perspective and wealth of insights are assets in crafting your work.

你可以通过写作的方式加以限制这种想法并列举五个反驳这些观点的理由然后记录下来. 或者说你没有必要去证明什么因为你在博客创作方面已经积累了丰富经验. 这样可能会激发你的创作热情并鼓励你继续前进. 最终可能成为其中20%的作家或完成书稿的一员.

通过写下这些疑虑并列举五个理由来打破这些限制性的思维。如果你觉得自己没什么好说的，请用下面的事实来反驳：你每周都会写一篇博客；或者你经常被邀请在商业活动中发表演讲。通过这种方式将重新激发你的动力去坚持你的目标，并使你成为那20%能够完成书籍创作的人。

5, An outline will help you write a better book in half the time.

[ 大纲会帮助你用一半的时间写出更好的书 ]

《欢乐合唱团》是一部经典的高中合唱音乐喜剧作品，在过去十年中始终保持着极高的收视率。这部 filler 节目自开播以来已持续五季之久，在第一季开播前其完整剧情就已经由编剧团队全部规划完毕。女主角瑞秋从开篇到终章的所有经历都经过精心编排和设计。在创作过程中,制作团队总会在构思剧情时就有一个大致的框架,即便编剧们也会根据演出中的特殊情况作出适当调整,例如当某位主要演员不幸离世时。

It is Glee, a musical comedy-drama centered around a high school choir, that has emerged as one of America's most popular television programs over the past decade. Its creators had already sketched out every episode long before it officially debuted. The actress portraying Rachel had meticulously charted every step of her journey from its opening scene all the way through to its final credits. Despite making adjustments as things progressed, such as handling unexpected actor deaths on set, they had meticulously planned their narratives from start to finish using an outline.

在撰写商业书籍时，在每一章或小节中明确划分主要章节（要点）及其子章节（次要点），通常会形成一个清晰的结构框架——大纲可被视为整本书的写作指导；尽管看似不那么关键的部分却能帮助作者提高效率并提升作品质量的关键工具

Within the realm of business book composition, an outline serves as an organized list detailing each chapter's key elements. Essentially designed as a blueprint for structuring your work, this list typically comprises main points followed by subsections. While it may seem unimportant at first glance, its significance lies in its ability to streamline your creative process and ensure coherence across chapters. Though seemingly trivial in its simplicity, this tool proves indispensable for achieving both efficiency and excellence in your writing.

重点是：大纲会帮助你用一半的时间写出更好的书。

The central point here is: A well-structured outline will enable you to compose a more polished book in half the time required.

当你在写作时坐下来后，在开始之前制作一个详细的大纲是有帮助的；因为你可以清楚地了解接下来要处理的主题。这样你将拥有一个明确的方向，并能够集中注意力；这将协助你克服拖延的问题并提高效率。

When sitting down to write, having a clear and organized structure for your book will prove beneficial, as it ensures you always know the next topic to address. A well-defined purpose in this manner helps alleviate procrastination by keeping you focused.

你的时间投入越早、规划越具体，则效率也会随之提升；提前做好规划同样能事半功倍；你需要填充的内容包括：涵盖丰富的案例研究以及相关的数据统计；各子章节下的具体图表说明；同时为了保证整体质量，则需要具备专业的规划能力；作为构建书籍框架的重要工具...其质量直接关系到整体项目的可信度。

The more specific your outline is, the expediently you'll write. It's valuable to put in the time needed to flesh it out by being required to list all case studies、research、and graphics under each subheading. You should spend as much attention creating your outline as would be spent preparing a business plan for your company. It must be remembered that this framework will form the structure of your book and therefore needs to be solid.

一份系统的大纲结构还可以作为一种质量控制工具。由于这种系统性安排能够有效地帮助你整理并呈现内容的核心要点，在编写书籍时使用这种大纲作为指南将有助于更好地组织内容，并确保涵盖了所有重要的信息点。

A detailed outline also serves as a quality control mechanism. It serves as a means to ensure that all essential information is included in your book.

除此之外, 你可以将大纲发送给同行或编辑, 得到快速反馈. 当他们审阅完这份简短的摘要文档后, 可能会提出删减建议或者重新安排内容结构, 这样通过精简所需写作内容, 将在未来为你节省宝贵时间

Additionally, exchanging your detailed outline with colleagues or literary agents can provide you with constructive feedback in a timely manner. It's significantly more efficient for someone else to evaluate a concise three-page outline of key points compared to reading an extensive 300-page manuscript. A reviewer may offer suggestions on where to cut redundancies or adjust the overall structure of the manuscript, which saves you considerable time and effort in refining your work through streamlined editing.

现在你知道了大纲的重要性，让我们来看看如何创建一个大纲。

Once you have learned the significance of an outline, it becomes necessary for you to understand what steps are required to develop a solid outline.

6, Outline your book using a reliable structure.

[ 为你的大纲选择一个可靠的结构 ]

当涉及到写一本商业书籍时，自由发挥不是一件好事。如果你不知道你要写多少章，或者该写多少字，你将无法决定要包含什么内容，或者判断一章内容何时完成。

When writing a business book, freedom isn't your ally. If the number of chapters or the word count isn't clear upfront, it becomes difficult to decide what content to include or pinpoint the completion point of each chapter. Determining whether to outline each chapter in detail requires a clear understanding of both the content and its significance. Without knowing exactly how much space each section will take up, it's challenging to allocate time and resources effectively.

在编写初期阶段，在编写初期阶段

Choosing options often results in procrastination, delaying your start and wasting valuable time. However, you can adhere to a standard framework often used by business books. Start by making an assumption about your book's structure—10 chapters and approximately 200 pages (around 45,000 words). While the exact length may vary depending on content and detail, establishing this framework will help you create an effective outline for your work.

重点是: 为你的大纲选择一个可靠的结构。

The key message here is: Outline your book using a reliable structure.

从头开始规划目录结构，并列出从1到10的项目编号。第一章作为全书的导论部分，请阐述本书旨在解决哪些关键问题，并说明作者在该领域拥有怎样的专业知识背景。此外，请概括地介绍你将涵盖的主要主题内容，请注意无需深入讨论细节方面；同时，在这一章节中特别强调通过其内容设计与安排突出本书的核心价值与吸引力，请确保在编写大纲时充分考虑这一点

为了制定目录，请列出十个要点。第一章将作为概述部分，请解释你书中将解决的具体问题以及你在此领域内的专长所在。在简要介绍将涵盖的内容时，请确保不过于详细。本书的第一章的主要目的是激发读者的兴趣并提供有吸引力的内容线索而非深入讨论相关内容，请考虑这一点在制定大纲时。

第二章至第九章将深入分析你想传达的知识，并提供有力的支持以证明你的观点。每一章都需要一个清晰的主题，并通过使用生动的故事、研究数据、具体案例以及图表和插图等视觉元素来阐述你的论点。在此阶段，请不要过多关注章节标题的设计是否吸引人，请专注于你想要涵盖的内容是什么。

Chapters two through nine are dedicated to delving deeply into the knowledge you wish to share. They will provide comprehensive information necessary for supporting your arguments. Each chapter must have a well-defined core theme. This theme can be explored through various methods such as using anecdotes for storytelling purposes, conducting in-depth research for evidence-based insights, applying case studies for real-world applications, and incorporating visual aids such as graphs and illustrations. I shouldn’t stress over creating engaging chapter headings at this stage; instead, concentrate on developing the content thoroughly.

为了明确你的主题，请自问以下问题：每章探讨的是什么内容？这一主题对读者有何重要意义？通过阅读可以获得哪些收获？并探讨实现这些建议的具体方法。在制定大纲时，请考虑以上问题的想法，这有助于明确研究的方向。从而能够识别研究中的知识缺口

识别您的主题，请问自己每个章节涉及什么问题？探讨这一主题对读者的重要性是什么？他们通过阅读能获得什么收获？并考虑实施这些想法所需的任何行动。将您计划使用的材料与您的研究主题相关联的想法加入到您的提纲中。这将有助于您发现研究中的不足之处

在最后一章中，请对前几章提出的所有重点进行归纳与概括，并补充相关内容以适应书中所述情况的读者需求

The concluding chapter should aim to compile and review all the key points discussed in the preceding chapters. Additionally, this chapter can be utilized to offer your own business services, provided they align with the content of your book.

详细的大纲约需3页纸张，请依次列出十个章节及其小节安排，并在各章小节中构建案例分析框架以突出研究价值与创新点；同时完善相关研究领域的理论框架以填补当前研究空白。目前的重点是完善课题研究调查方案中的空白部分。

注

Incorporating diverse sources into your book can significantly enhance your credibility, thereby facilitating the marketing process and ensuring a more robust sales strategy.

[ 在你的书中包含其他引用，可以增加读者对你的信任，让书更好卖。 ]

假设你在酒店房间内闭关一周时间来编写你的书籍。你是否拥有完成初稿所需的所有信息与想法？或者仅仅几个小时后你会发现所掌握的信息远远不够。

Imagine yourself stuck in an isolated hotel room, devoting time to pen your novel. Are you already equipped with all the necessary information and ideas to draft your first novel? Or will it take several hours before you realize that more information is required for completing your novel?

真正高明的作家（比如某些学术权威）可能更多地倾向于第一种类型。然而，在大多数情况下, 其实无论是哪种情况, 都不会影响写作质量. 开始写作之前, 你无需预先掌握所有细节, 也无需仅凭个人见解就可以完成作品. 其实, 在你的著作中适当引用权威专家的意见和其他资料, 可以向读者展示你在该领域的专业知识.

Those with genuine visionary perspectives often align closely with the first category. However, many writers can firmly identify with the second. This is entirely acceptable. You don't have to possess comprehensive knowledge upfront or exclusively depend on your personal opinions when beginning your writing. The inclusion of expert citations and supplementary materials in a book effectively demonstrates one's expertise within a particular domain.

重点是: 在你的书中包含其他引用，可以增加读者对你的信任，让书更好卖。

The key message here is that incorporating supplementary materials into your book can both enhance its credibility and simplify the marketing process.

找到一位在该领域持有相似观点的专业人士，并与其进行深入交流；随后将其观点整理并引用到书籍中，则是一个值得考虑的方法。而由于这些人的名字将在书中出现，则自然会成为该书籍的坚定支持者。

A highly effective method to obtain quotes from industry leaders that support your arguments is interviewing experts. Additionally, this approach recruits individuals who advocate for your work, as their names will be featured in the book.

为了获取专业意见，在互联网上搜索相关关键词后即可查看到许多专业人士及其著作内容。无需顾虑地联系这些专业人士时，请确保直接沟通并分享您的著作内容以便获得反馈意见。同时也在不断寻求渠道分享见解和研究成果以促进学界交流

Identify suitable experts by searching for keywords online and browsing through any organizations or academic papers that come up. Don’t feel reluctant to reach out to professors or think tank leaders; they’re typically looking for platforms to share their ideas, and your book could serve as a means for them to do so.

通过互联网你可以开展一项具有价值的活动--市场调研。这项调研有助于识别市场上同类书籍所缺乏的内容，并能在自己的著作中解答这些问题以使你的著作在市场竞争中占据优势地位

The internet also serves as an additional beneficial endeavor that can assist you in conducting market research. This approach will enable you to identify gaps in content within existing literature, allowing you to address these omissions effectively within your own work and thereby establishing a unique position in the market. By exploring these subjects, you can enhance your book's distinctiveness and appeal.

首先进行第一步：探索具有相似主题的书籍。你之前在"定位声明"中已经确定了书籍分类，请问是否有其他相关资源或书籍类别可供参考？可以通过书店搜索功能查找相关书籍名称，并翻阅评论区的内容，在这一区域获取了重要的见解，并将这些关键点整合进大纲中作为独特视角。另外，在与客户讨论他们的需求与面临的挑战时，请据此开发相关的内容

从调查涵盖您所在领域的书籍开始。记住在你的定位陈述中确定的那个书籍类别？利用它在在线书籍零售商上搜索书目，并翻到评论部分。在这里，您可以找到读者寻找但书中未包含的信息。将这些点整合到您的大纲中，并赋予您的书独特的视角。同时，请询问客户的需要和挑战，并围绕这些点开发有帮助的内容。

同样地，在像LinkedIn Groups或Quora.com这类问答平台中也提供了关于潜在读者所关注的信息类型的相关数据。根据主题领域进行筛选这些信息，并阅读相关问题及答案。通过这种操作，“逐渐积累”的知识储备将逐渐形成丰富的知识储备。

Likewise, Q&A platforms such as LinkedIn Groups or Quora.com offer insights into the types of information your potential readers might be interested in. Begin by categorizing content by topic areas and then delve into the questions and answers that have been posted. With this approach, you can quickly enrich your book with valuable insights that readers will find highly relevant.

8, Put systems in place to help you write your first draft.

[ 使用系统化的方法帮助你写出初稿 ]

随着你的定位声明趋于完善的过程中，在详尽的大纲准备的基础上，并在研究调查已初步形成的基础上，如今你可以着手撰写著作了。然而，在实际操作中可能出现无法及时完成初稿的情况，请耐心等待后续工作安排。不过这类案例并不罕见

After refining your positioning statement, crafting a detailed outline, and conducting thorough research, you are now prepared to begin writing. However, even with all that preparation, you may still face the risk of becoming one of those authors who never finish their first draft.

通常情况下，在撰写初稿时人们会追求完美状态。然而，在意识到无法达到这一高度时，则会遇到创作上的阻碍并放弃努力以求完善。因此，在开始创作之前最为重要的一步就是摒弃完美主义心态，并将你的想法自然流畅地记录下来。这里有一些实用的小技巧可以帮助你提升作品的质量

Often authors believe that their first drafts must be flawless. Yet when they realize this isn't feasible they often find themselves stuck with writer's block. To aid in supporting your writing journey it's beneficial to give up the idea that your work needs to be perfect and instead focus on getting your ideas onto the page. There are several practical strategies you can employ to achieve this.

重点是: 使用系统化的方法帮助你写出初稿。

Here's the main takeaway: Set up a system so that you can efficiently complete your first draft.

在写作开始之前，请您务必确定好最终交稿日期，并努力避免给自己找各种借口以拖延完成任务。如果无法设定明确的时间限制，则你的写作可能会因为各种原因而无法按时完成。请合理且切实可行地设定截止日期，在此框架内集中精力完成初稿写作工作，并相信它将显著提高您最终作品的质量和完整性。

Set clear deadlines prior to beginning your book writing to preemptively address self-excuses. Without such established deadlines, potential writers often find themselves excused by unpalatable reasons such as illness, lack of motivation, or pre-holiday busyness. By ensuring that these deadlines are both attainable and practical, writers can significantly enhance their likelihood of successfully completing their initial manuscript.

随身携带一个笔记本，在这种情况下你可以及时记录下任何关于此书的想法。在每次写作开始前，将这些笔记转移至你的大纲或草稿上。这样一来，在每一次写作开始时你都会感到更加轻松自在，并且能够立即利用现有的初步内容展开创作。

Always carry a notebook with you, enabling you to capture spontaneous ideas for your book as they emerge. Begin each writing session by transferring these notes into your outline or manuscript. This approach will gradually ease into every writing session since it ensures that each starts with some foundational material.

按照你认为最为便捷的方式编写书籍；如果你对某个话题较为熟悉，在编写时从其中心部分展开会更为顺畅，则优先考虑从中间入手；如若希望从第一章起步，则需先充实内容概要；初稿撰写并无既定的标准方法；选择最为轻松省力的道路

按照你感觉最顺手的方式撰写你的书籍。
如果你选择从你熟悉的话题开始写作并能快速上手，请这样做。
如果你更愿意从第一章开始撰写以完善你的概要，请从那里开始。
写作书籍没有标准方法。选择最适合自己的道路吧。

采用对话式的语言风格来撰写书籍，并使书籍呈现出自然流畅的对话形式。这种方法能够减少过于学术化的表达方式的同时,还能让文字显得更加自然流畅。同时带来一些额外的优势,通过遵循这种写作风格,从而展现出现有的独特风格,这种方式有助于吸引读者,他们能够深入理解并认同作者的观点。这种互动方式能够建立起读者与作者之间的信任感,如果您的书籍与所提供的商业服务相关,从而可能在未来帮助您赢得更多的客户。

以口语化的语气编写你的书籍。与其刻意模仿学术风格来写作，这反而会让你的文字更加流畅自然。此外还有几个额外的好处。通过模仿自己的风格写作可以让你形成独特的语气。这样可以让你的读者感受到你的存在并因此建立信任感进而赢得客户的信任如果这本书与你提供的商业服务相关的话

最终时刻，请避免在写作过程中修改内容。当你的思绪停滞不同时，请进行第一次校对并检查语法错误和拼写问题。在此阶段的主要目的是撰写一份初步草稿而不是追求完美的文字

The final stage is to proofread without editing as you write. Continue writing until reaching the point where ideas dwindle, then conduct an initial revision to fix grammar and spelling issues. Keep in mind that the aim is to create an initial draft rather than a polished work.

9, Getting feedback before you publish enhances your book’s quality.

[ 在出版前获得的反馈，可以提高书的质量。 ]

设想一下你已经完成了初稿草稿并进行了细致修改对自己作品深感欣慰急切希望将其印刷发行以期获得好评然而在投放市场之前你还有其他需要关注的事情那就是确定本书哪些地方有缺点的人是谁是朋友还是评论家

Once the manuscript has been drafted, refined, and the author feels satisfied with the outcome. You’re eager to have it published and relish the chance to read others’ heartfelt praises. However, there’s one crucial aspect that should be considered before releasing the book into the market. Wouldn’t you prefer to hear that your work isn’t as perfect from a trusted friend or an unbiased critic?

出版之前必须经过必要的反馈收集阶段, 以确保论点正确、表达清晰、内容引人入胜. 若未完成这一关键环节, 则难以达到最优状态.

Prior to publishing, obtain feedback to ensure that your arguments are logically consistent and that your concepts are clearly articulable, with engaging and compelling content. Failing to take this final crucial step will prevent you from releasing the most effective version of your book.

重点是: 在出版前获得的反馈，可以提高书的质量。

The central message here is: Obtaining feedback prior to publication improves the book's quality.

在将书籍送至出版社之前, 应该接受两次审核. 第一阶段为同行评审, 该阶段的主要任务是邀请若干领域专家对研究的核心内容及其深度进行评估. 这些评估者可能包括同事、商业伙伴或教授, 他们将会深入探讨研究背景, 并提出潜在问题. 这些意见有可能揭示潜在缺陷, 揭示概念中的重大漏洞. 然而, 这些意见可能会带来显著压力, 但所有反馈意见都将显著提升书籍质量.

In order to ensure the quality of your book before sending it to the printer, it's advisable to complete two rounds of reviews. The first step is peer review. Identify a few industry experts whose insights can help you assess whether your arguments are both clear and comprehensive. These individuals may include colleagues, business partners, or professors. Their feedback will challenge your concepts, highlight potential blind spots, and clarify where your arguments may be lacking. This process can be quite confronting but will significantly enhance the quality of your book.

一旦你收到了同行们的反馈意见后, 你可以将书籍发送给试读者供其阅读, 这些试读者作为代表目标读者群体的专业人士, 会提供哪些方面的反馈意见呢? 他们的价值对于识别出所有潜在的知识盲区至关重要, 因此, 这些试读者的价值不可小觑, 他们能够识别出那些与他们兴趣不符的内容

Once the peer feedback has been incorporated into the manuscript, it is now time to send it out for beta testing with testers representing the intended audience. These beta testers will provide feedback on both the successful elements and areas needing improvement. These testers prove invaluable as they pinpoint sections that don't resonate with them. As an expert in this field, it's often challenging to anticipate the unclear points others might find.

试读版本的电子书能够帮助识别读者注意力可能降低的地方。建议让每位读者根据个人兴趣水平对书中每一页进行评分。通过这些评分结果可以看出，在某些内容部分可能需要进一步优化以提升整体质量。

The beta readers can also serve to highlight the areas where their attention waned. Instruct them to evaluate the engagement level of each page in your book. This will help you identify the sections that require a bit more vibrancy.

要找到潜在的试读版读者, 可以联络那些常在博客发表评论的人, 诚挚地邀请他们审阅几章; 如果有时间, 则建议他们阅读整本书; 同时请提供一份简明扼要的指示, 表示你希望他们做什么以及截止日期; 并对他们的帮助表示诚挚感谢; 在你的致谢中附上试读版读者的名字, 并在书出版后送一本免费书籍给他们

To identify suitable reviewers, contact individuals who frequently leave comments on your blog and request they review one or two chapters, or the entire manuscript if they have available time. Make sure to clearly outline what you expect from them, set a specific deadline, and express our heartfelt gratitude for their assistance. Recognize their contributions by naming them in your acknowledgments and offering a free copy of the book upon publication.

在你整理了试读版读者的反馈后，你会更有信心，你的书已经做到最好了。

Once you have incorporated feedback from your beta readers, you have confidence in that book being the most comprehensive version possible.

10, Final summary [ 总结 ]

本书的主要内容：

撰写一本商业书籍时若缺乏明确的方法论指导，则难以成功。因此投入足够的时间进行内容规划至关重要。首先明确你书籍的核心主题及其主要读者群体。然后规划一个详尽的写作框架并精简内容以避免冗余。接着识别研究中的知识空白区域并将其纳入著作之中。通过大纲提升写作效率最大限度地减少时间浪费从而有效避免拖延现象

The key message in these blinks:

Without a clear plan, writing a business book is doomed to fail. It’s essential that you allocate sufficient time to outline your content. The first step is to clearly define your book’s key messages and target audience. By creating a detailed outline, you can streamline your writing process and eliminate guesswork. This will not only enhance efficiency but also help identify any gaps in your research early on. Additionally, having a well-structured outline will provide direction during the writing sessions, reducing wasted time and fostering productivity by minimizing procrastination.

操作建议：

- 创造吸引人的标题

在写作的后期阶段,你需要提前为你的书籍及其各章拟定合适的标题.最佳标题应以行动为导向,并明确传达出读者在阅读后能得到的具体收获.通过在各章主题中融入你个人的兴趣爱好,可以使这些标题脱颖而出.例如,本书作者就将他对绘画的热爱与他的图书写作专长结合起来,想出了副标题'像按步骤作画一样快速写出一本理想的书'.

Actionable advice:

Create catchy titles

Once you reach a later phase in your writing journey, it becomes necessary to come up with titles not only for your book but also for its individual chapters. An ideal book title is action-focused and clearly indicates what readers can expect to achieve by engaging with the work. One way to make your titles stand out is by merging your subject area with one of your hobbies or interests. For example, Janal integrated his passion for painting alongside his expertise in book writing to devise The Paint-by-Numbers System—a quick method for composing imaginations.

接下来要读什么： 《有说服力的文案》，安迪·马斯伦

一旦你发行了你的书籍，你就需要向你的潜在读者进行宣传，并动员他们购买。这意味着您将不得不编写具有persuasiveness的文案，并使该文案能够在互联网上广泛传播并超越竞争对手。要了解如何创作能够激发客户好奇心、吸引并赢得客户的营销文案，请查阅我们的《有说服力的文案》。

What to read next: Persuasive Copywriting, by Andy Maslen

Once your book is published, promoting it among potential readers and motivating them toward purchase becomes crucial. This signifies the necessity for writing persuasive copy that not only performs well online but also distinguishes itself from competitors. To find strategies for crafting marketing copy that captivates, entices, and secures customers, explore our guides on Persuasive Copywriting.